Our Story

BRIGHT PEI Consulting LLC was founded in Chicago, 2016 by Dr. Yaoming Pei.

As a new type of consulting company, BRIGHT PEI Consulting LLC is dedicated to unlocking insight and having the courage to act. We bring the right people together to meet the demands of customers with the guidance of the scientific method.


We work with our startup and small business clients to build the capabilities that enable organizations to achieve sustainable advantage. We have already shaped the future with many clients across the globe by forging a partnership in transformation.

BRIGHT PEI Consulting provides integrated consulting services to startups and small businesses including research, design, planning, human resource and IT consulting.


We also provide incubator project service to qualified clients and career consulting/life coaching to individuals.


Our Team

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Yaomin Pei

Founder & CEO

MBA in Financial Marketing and Risk Management

Doctor of Business in Social media and Consumer Behavior 

Expertise Summary:
Business Development, Project Management, Consumer Behavior Research; Human Resource, Social Media Marketing, Investment.

Dr. Yaoming Pei graduated from Beijing Technology and Business University with a bachelor’s degree in Finance in 2007. Later in 2009, he received his MBA degree focusing on financial marketing and risk management from the University of Illinois at Chicago.

He achieved his Doctor of Business Administration degree in August 2016 from Illinois School of Professional Psychology in Chicago, and his research area is social media and consumer behavior. His research is published in Turkey National Academic and Knowledge Center in 2017.
When pursuing his doc­tor degree, he served as the only Chinese vice president of Student Gov­ernment Association and was able to play a crucial role in financial and academic support to doctoral and master students' research.

He has extensive practical experience in various type of startup and business. During 2004-2005, he opened an DVD rental store in university. In 2006, he was the head of the sales team in the direct marketing program of Beijing Mobile Information Company. In 2007 he worked as a client manager in loan audit department of Hank­ou Bank. In 2011, with several MBA and scholars from Wuhan University, he established Hubei Practical Capability Talent Consulting Company. During 2016-2017 he was the early stage consultant for Chowbus in marketing and strategy research.

He also has broad connection with different industry and country. He worked as the executive assistant of a Shanghai New Energy company for LNG, RNG projects. He has proactively participated in the business projects between Germany, Switzerland, Australia, Nigeria, Jamaica, China and U.S. Chicago ranging from the financial market, motor industry, agricultural machinery to renewable energy and materials industry.

He is an active volunteer, board consultant and seminar speaker for university, community and  non-profit organization of Chicago.

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​Penny Lan

Graphic Designer /Brand Strategist

Master in Design: Graphic Design, the University of Illinois at Chicago, 2019 (Full-scholarship);

Master in Art: Art History, Conservation, and Criticism, CUNY-Hunter College, New York;

Bachelor in Arts: Visual Communication Design, Tsinghua University, Beijing, 2011 (Top 1 Program in China)



Multi-faced designer, special in Graphic Design.

  • 10+ years of experience in graphic design, skilled in visual identity system (VIS) design, type design, poster design, web design, UI/UX design, and illustration. Works won international awards.

  • Worked with art organizations, art marketing companies, museum consulting companies, education organizations, University and research institutes.

  • Involving in projects of diverse industry user-oriented design research and data visualization.

  • Experienced in design teaching and education for students and high education.

  • Video producing, motion graphic and interactive design.  

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Qirui Zhao

Product Operation & Design Consultant

Master of Science, Human Computer Interaction, DePaul University

Bachelor of Art, Environmental Science, University of California, Irvine

Product designer with extensive consumer product design experience.

  • Product Operations Lead for startup Living Water Tea House.

  • Engaged in various projects with a focus on user experience design and user research. 

  • Worked closely with diverse customers to perform in-depth interviews.

  • Experienced in operation management and increasing user engagement. 

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Samantha Boxu Fan

Product Research & Design Consultant

Master of Science, Human Computer Interaction, DePaul University

Bachelor of Art, Psychology, Business Management, Agnes Scott College



User experience researcher specializes in research strategy and data analysis.

  • Experiences with using both quantitative and qualitative methods to uncover meaningful insights.

  • Collaborated with designers and stakeholders to understand research needs and delivered impactful findings.

  • Proficient in qualitative and quantitative data analysis. Experiences working with large-scale data and translated numbers into valuable insights.

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Janine Zhong

Product Design Consultant

Master's in Design: Human-Computer Interaction, IIT Institute of Design

Bachelor's in Engineering: Industrial Design, Dalian University of Technology



Human-centered designer specialized in design strategy and UX design.​

  • Experienced in end-to-end design process, skilled in product design and user experience design across both digital and physical media.

  • Designed and launched e-commerce websites, specialized in solidifying business goals, concept development, and rapid prototyping.

  • Worked with various local start-up companies solving muti-aspect challenges.

  • Team player who is capable of collaborating with diverse teams and facilitating workshops with different stakeholders.