Dr. Yaoming Pei

MBA in Financial Marketing and Risk Management

Doctor of Business in Social media and Consumer Behavior 

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Expertise Summary:

Business Development, Project Management, Consumer Behavior Research; Human Resource, Social Media Marketing, Investment.


Dr. Yaoming Pei graduated from Beijing Technology and Business University with a bachelor’s degree in Finance in 2007. Later in 2009, he received his MBA degree focusing on financial marketing and risk management from the University of Illinois at Chicago.

He achieved his Doctor of Business Administration degree in August 2016 from Argosy University (Illinois School of Professional Psychology) in Chicago, and his research area is social media and consumer behavior. His former research/dissertation instructor was Professor Sema Barlas who currently is the senior academic director of the University of Chicago Graham School.

During the undergraduate school years, he was the head of public relation department of the university student union. He was the head of the sales team in the direct marketing program of Beijing Mobile Information Company. Then He worked as a Client Manager in Loan Audit Department of Hank­ou Bank from 2007 to 2008.

When pursuing his doc­tor degree, he served as VP of Student Gov­ernment Association in Argosy University from 2009 to 2012 and was able to play a crucial role in financial and academic management. He started his own business as the VP of Hubei Practical Capability Talent Manage­ment Company from 2011 to 2013.

He also worked as the executive assistant Intern of Shanghai Nengwei New Energy company and assist the work for LNG, RNG projects. He has proactively participated in the business communication events between China and U.S ranging from the motor industry, agricultural machinery to renewable energy and materials industry.

Moreover, he was a senior consultant and director of the University Program in ISEEA and took charge of entry-level and middle-level employee recruiting.



2016年阿尔格西大学(伊利诺伊职业心理学学院)商业管理博士毕业,研究方向为社交媒体与消费行为,毕业论文获得学校研究奖。研究课题及论文前导师为现芝加哥大学格雷汉姆学院商业分析系主任萨玛.巴拉斯(Sema Balars)。








Penny Lan

Graphic Designer/Brand Strategist

Summary: Multi-faced designer, special in Graphic Design.

- 10+ years of experience in graphic design, skilled in visual identity system (VIS) design, type design, poster design, web design, UI/UX design, and illustration. Works won international awards.

- Involving in projects of diverse industry user-oriented design research and data visualization.

- Experienced in design teaching and education for students and high education.

- Video producing, motion graphic and interactive design.  


Background: Master in Design: Graphic Design, the University of Illinois at Chicago, 2019 (Full-scholarship);

                  Master in Art: Art History, Conservation, and Criticism, CUNY-Hunter College, New York;

                  Bachelor in Arts: Visual Communication Design, Tsinghua University, Beijing, 2011 (Top 1 Program in China)

- Worked with art organizations, art marketing companies, museum consulting companies, education organizations, University and research institutes.

Bright future starts from BRIGHT PEI Consulting LLC

Our Former Consultants:

Max Ma

Former Position:

Financial Researcher

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Currently working with:

King Muir Fund Advisors, LLC

Projects involved:

Macro and Micro Economy Research, Chinese Financial Industrial Research, and Research Training Program.

Eric Zhou

Former Position:

Business Consulting in Marketing

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Currently working with:

Nielsen (China)

Project involved:

Foreign company’s localization research; marketing research report writing, editing and translation; BRIGHT PEI Consulting’s public relationship and promotion in AMA (American Marketing Association).

Crystal Pan

Former Position:

Business Consultant in HR

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Currently working with: 

Cornerstone Education (China)

Project involved:

Cornerstone Education project (Chicago local international student boarding school service);

HR management strategy research.

Beiruo He

Former Position:

Business Consultant in Visual Design

Currently working with: 

WuHan Textile University

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Projects involved:

BRIGHT PEI brand strategy and graphic design;

UCA-IL (United Chinese American Illinois Chapter) graphic design for seminar event and workshop.

Mike Wen

Former Position:

Research Consultant Associate in Sustainability

Currently working with: 

Zhejiang Institute of Metrology

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Projects involved:

Sustainability development research include Chinese environmental enterprises’ development and soil remediation.

Operation sustainability management research for startup and small businesses.

Chicago residential retail store noise control and fireproof regulation research.

Jing'ou Xu

Former Position:

Project Consultant

Currently working with: 


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Projects involved:

Media and Website Project for Startups

Industrial Research Report Writing and Editing

BRIGHT PEI Consulting Incubator program

Sarah Chiang

Former Position:

Business Management Consultant

Currently working with:


Projects involved:

BRIGHT PEI Incubator Project

Small Business Operation Consulting

Company Public Administration Support 

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Skye Lan

Former Position:

Research Consultant Associate

Currently working with:
​PSD Management Consulting

Projects involved:

BRIGHT PEI Consulting LLC 

Sustainability Management and Startup Research Project

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